One funnel: awareness → the network → betclic.pt
Every asset feeds a single path. First we build notoriety across many sources; that traffic lands on the owned network of 22 domains; each page hands the qualified visitor off to betclic.pt, split by licence.
Hand-off by CRM / social, never by direct links - disclosure on every page, licensed operators only.
The 22 new sites are what works every channel
The awareness sources at the top of the funnel aren't separate from the network - the 22 new owned sites are the engine that produces and captures them. Each site is built to rank, be cited, be reviewed and stay fresh.
Organic search
Each site ranks for its own intent - comparisons, freebets, football, casino - one intent per domain.
AI answers
Factual, dated, extractable content gets the sites cited inside ChatGPT, Perplexity and AI Overviews.
Press
Owned pages give journalists and comparators something concrete to link and quote.
Sponsorships
Sponsorship-driven news lands on and links to the network, not only to betclic.pt.
Affiliates
The sites add distinct owned domains to the comparator footprint - more brand mentions.
Freshness
A maintained editorial calendar keeps every site dated and recent - the gap the analysis found.
In other words: the 22 sites don't just sit in the middle of the funnel - they generate the traffic at the top and hand it off at the bottom, covering the same six GEO dimensions from the analysis.
Every one of the 22 sites hands off to betclic.pt
Twenty-two independent owned domains, colour-coded by block, each routing its qualified visitor into a single conversion hub. Sports blocks in red, casino in yellow, exceptions in white - one hand-off per site, tagged by licence.
What the 22 sites will generate once live
Ramping from effectively zero at Month 1, the network compounds across blocks. By Month 12 it targets tens of thousands of organic clicks and thousands of qualified hand-offs into betclic.pt every month. Figures are illustrative targets that gate the performance fee.
Widths are relative, not measured volumes - they show the funnel shape: broad awareness narrowing to registered accounts. Real numbers come from tracking (below).
Three stages, one direction
Build notoriety
Press mentions, sponsorships, affiliate coverage and AI citations make the brand and the network discoverable across many independent sources.
Capture on owned ground
The 22 domains rank for real intent - comparisons, freebets, football, casino - and hold the visitor on pages we control, one intent per domain.
Hand off to Betclic
Each page routes the qualified visitor to betclic.pt on the right licence (sports nº001 / casino nº004), tagged so conversion is attributable.
Every stage is tracked
Each page emits events (page_view, click, scroll, page_time) tagged with the domain as campaign, so the back office reads the whole funnel by source and by licence.