What we commit to - month by month
These are the numbers the 22-domain network is built to deliver, laid out across 12 months. They are targets that gate the performance fee - the €6,000/month only activates once the committed thresholds are met. Illustrative commitments, not guarantees.
live & indexed from Month 1
target keywords ranking by Month 12
GEO citations inside AI answers by Month 12
attributed registrations by Month 12
Nine KPIs, top of funnel to conversion
Every metric is real and tracked. They ladder from presence (are we online and indexed?) to conversion (registrations attributed to the network, by licence).
Registrations are split by licence: sports betting (SRIJ nº001) and casino (SRIJ nº004). All figures below are illustrative targets / commitments, not guaranteed outcomes.
The 12-month ramp
Small during indexing (M1-2), accelerating as rankings compound (M3-6), then stabilising into a steady flow (M7-12). Scroll the table sideways on mobile.
| Metric | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 | Trend |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Domains live & indexeddomains | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | |
| Pages publishedpages | 40 | 110 | 200 | 300 | 400 | 500 | 580 | 650 | 710 | 760 | 800 | 840 | |
| Indexed in Google / Bingpages | 18 | 70 | 150 | 250 | 350 | 450 | 530 | 600 | 665 | 715 | 755 | 795 | |
| Target keywords ranking (top 10)keywords | - | 5 | 25 | 60 | 120 | 190 | 250 | 300 | 340 | 375 | 405 | 430 | |
| Organic impressions/ month | 800 | 6k | 22k | 55k | 110k | 190k | 270k | 340k | 400k | 450k | 500k | 550k | |
| Organic clicks / traffic/ month | 30 | 320 | 1.4k | 3.6k | 7.2k | 13k | 18k | 23k | 28k | 31k | 35k | 38k | |
| GEO citations (AI answers)/ month | - | 10 | 40 | 110 | 230 | 400 | 620 | 880 | 1.1k | 1.4k | 1.8k | 2.1k | |
| Qualified hand-offs to betclic.pt/ month | - | 90 | 480 | 1.3k | 2.6k | 4.3k | 6k | 7.6k | 9k | 10k | 11k | 12k | |
| Attributed registrations/ month | - | 6 | 34 | 100 | 210 | 360 | 520 | 680 | 800 | 920 | 1k | 1.1k | |
| ↳ registrations by licence | |||||||||||||
| Sports bettingSRIJ nº001 | - | 4 | 22 | 65 | 135 | 235 | 340 | 445 | 520 | 600 | 660 | 715 | |
| CasinoSRIJ nº004 | - | 2 | 12 | 35 | 75 | 125 | 180 | 235 | 280 | 320 | 350 | 385 |
Numbers are illustrative targets that describe the expected trajectory - not guaranteed volumes. Months 1-2 stay low by design while pages are crawled and indexed; the curve steepens once rankings and citations compound. Real, measured data will be delivered and taken over from Month 2 onward, replacing these targets with live figures from Search Console, analytics and GEO tracking.
Four checkpoints across the year
Each milestone is a moment where a new part of the funnel switches on - from going live, to ranking, to steady conversion, to a mature network.
Live & baseline
All 22 domains online and indexed from day one, tracking wired in, Search Console verified. We capture the zero baseline everything is measured against - no clicks yet, and that's expected during indexing.
Ranking & first citations
All 22 domains indexed since Month 1. Target keywords enter the top 10, organic clicks become measurable, and GEO citations inside AI answers ramp up fast.
Steady hand-offs
Rankings compound across blocks. Hand-offs to betclic.pt run in the thousands per month and the first meaningful cohort of attributed registrations lands, split across both licences.
Mature network
The network stabilises: ~795 pages indexed, ~430 keywords in the top 10, thousands of AI citations per month, and a steady flow of attributed registrations on nº001 and nº004.
Where every number comes from
No black boxes: each KPI maps to a named source, checkable independently. Targets that can't be verified don't gate the fee.
Attributed registrations are reconciled against Betclic's back office; the hand-off event provides the attribution, the back office confirms the account. Where a source can't confirm a figure, that figure is treated as unmet - the target has to be demonstrable to count.
These numbers gate the fee
The performance-based model only activates when the committed targets are hit - see exactly how the €6,000/month maps to the KPIs above.
The fee is not a retainer - it activates when the month's committed thresholds are met across the funnel: domains indexed, keywords ranking, GEO citations, hand-offs and attributed registrations. Miss the targets and the fee doesn't trigger. Hit them and the network has already paid for itself.