The investment behind the build
What it takes to stand up the whole 22-domain network - all built on our dedicated in-house build platform: four execution blocks, a 10-business-day timeline, and a simple model - run as a 6-month pilot: free setup to build it, then a monthly fee that only starts once the agreed targets are hit.
one-time build of the full 22-domain network on our in-house build platform, at no cost
starts only when the agreed targets are hit
pilot window, aligned incentives end to end
Four execution blocks, 22 domains
Every domain belongs to one of four blocks. Each block delivers a specific kind of owned content the GEO analysis found missing.
Ranking & Freebets
Comparison and bonus pages: side-by-side tables, freebet explainers and named reviews on owned ground.
Football Content
Dated editorial around fixtures, previews and predictions - the freshness the analysis found missing.
Casino
Dedicated casino vertical - slots, table and live games - routed to licence no. 004.
Exceptions
Brand and historic-traffic domains handled individually, outside the three main templates.
One platform, one team, always on
The whole network is built and monitored on our in-house platform - every traffic and AI-citation source in one place - run by a dedicated team of specialists.
Where everything is managed
Painel único · plataforma
One platform · every source in one place
- Google — organic38 000/ mo
- Google AI Overviews1200citações
- Bing / Copilot2600citações
- ChatGPT900citações
- Perplexity640citações
- Gemini520citações
- 22 sites próprios — pageviews55 000total
- Hand-offs → betclic.pt12 000cliques
Ilustrativo — a plataforma real liga estas fontes ao Search Console, Bing Webmaster, analytics e trackers GEO.
Specialists + platform, always on
A dedicated roster owns every layer of the GEO engagement — from the engine and the content to the numbers and the compliance sign-off.
- Active
AI Engineer
Builds the GEO engine: Schema.org structured data + the automation that generates & maintains the 22-site network.
- Active
SEO / GEO Specialist
Keyword & entity strategy, rankings, and AI-citation tracking across PT / FR / PL.
- Active
Content & Copy Creator
Editorial and landing copy across the network, produced with AI + human review.
- Active
Full-stack / Platform Developer
The build platform, templates, deploy & DNS per domain.
- Active
Data & Analytics
The single dashboard: traffic, citations, hand-offs and attribution.
- Active
Compliance / QA
SRIJ disclosure, licensed-operator rules, pre go-live review.
Ten business days, three phases
Stand up the in-house build platform and foundation first, then replicate across all 22, then launch and start tracking.
Foundation
- Stand up the dedicated in-house build platform - our content/site factory where the whole network is developed.
- Templates, design system and the shared GEO layer (Entity, E-E-A-T, dated blocks).
- First reference domain per vertical built end to end.
- DNS and routing parameters confirmed with Betclic.
Replication
- Roll the reference domains out across all 22, block by block, from the build platform.
- Populate content, reviews and comparison tables per intent.
- Wire tracking events (page_view, click, scroll, page_time) tagged by domain.
Launch & tracking
- Publish, verify indexing per domain, QA the hand-off to betclic.pt.
- Confirm split by licence (sports no. 001 / casino no. 004).
- Back-office dashboards live; baseline metrics captured.
The 10-business-day window assumes DNS and routing parameters are available on day one (see “What Betclic provides” below). Any delay there shifts the whole timeline.
Free setup, then performance
Free to build the network on our in-house build platform, then a monthly fee that only starts once the targets are hit.
Free setup - one-time build of the full 22-domain network on our dedicated in-house build platform, at no cost: templates, the four blocks, the GEO layer, deploy, DNS and tracking, in 10 business days.
Starts only when the agreed targets are met - indexing, rankings and qualified hand-offs to betclic.pt. No result, no monthly fee. It covers ongoing content, freshness upkeep and optimisation across the 22 domains.
- 22 domains live and indexed
- Target keywords ranking per block
- Qualified hand-offs to betclic.pt (tracked)
- Attributed registrations on the two licences
The model aligns incentives: free to build, and the recurring fee only once the network actually delivers traffic and conversions. Exact targets and thresholds are agreed with Betclic before launch - see the month-by-month commitments on the Metrics page.
| Block | Phase | Amount | Note |
|---|---|---|---|
| Foundation | Days 1-3 | €X,XXX | Build platform, templates, GEO layer, reference builds |
| Ranking & Freebets (6) | Days 4-8 | €X,XXX | 6 comparison / bonus domains |
| Football Content (6) | Days 4-8 | €X,XXX | 6 editorial domains |
| Casino (7) | Days 4-8 | €X,XXX | 7 casino domains, licence 004 |
| Exceptions (3) | Days 4-8 | €XXX | 3 special-case domains |
| Launch & tracking | Days 9-10 | €XXX | QA, indexing, dashboards |
Figures in this table are illustrative placeholders - the concrete model is free setup plus €6,000 / month above. The breakdown only shows how the (now free) setup effort is distributed across the blocks on our in-house build platform.
What Betclic provides
The build is self-contained on our side. Two things must come from Betclic on day one, plus compliance sign-off.
DNS access
Delegated DNS (or the records to set) for the 22 domains, so each site can be pointed and verified for indexing.
Routing parameters
The hand-off parameters per licence - sports no. 001 and casino no. 004 - so each page routes qualified visitors to the correct, licensed destination on betclic.pt.
Brand assets & sign-off
Logo, tone and compliance sign-off, so every page carries the required disclosure and stays within SRIJ rules.
The hand-off is by CRM / social, never by direct links, with disclosure on every page - routing parameters are what let each domain send visitors to the correct licensed destination.
See what the investment builds
The full 22-domain proposal lays out every domain, block and template - the concrete output behind the figures on this page.