Building authority
Building an owned ecosystem to generate internal traffic.
0 sites in 0 business days
- Build started
- —
- Delivery target
- —
Two licences, two funnels
We don't ask Google to trust us. We take the position.
BetclicBetting
SRIJ no.001Route to the sports betting licence.
Blocks 01 + 02 · ranking, freebets and football content
BetclicCasino
SRIJ no.004Route to the casino licence, in a completely separate funnel.
Block 03 · slots, table and live casino
The engine behind the 22 sites
One integrated logic, to get the system running.
- Input
22 owned domains
Domains Betclic already controls. Each one enters the engine with an assigned search intent - nothing is generic.
- SEO
Technical foundation and indexing
Core Web Vitals, sitemap, structured data and a clean crawl. Without a technical foundation, the content never even competes.
- SEO
Content by intent
One intent per domain: operator rankings, freebets, match analysis, casino guides. No cannibalisation between sites.
- GEO
AI answers
AI Overviews, ChatGPT, Perplexity and Gemini cite sources. Content in extractable, factual and dated blocks is what gets cited.
- GEO
Entity and E-E-A-T
Authorship, a visible SRIJ licence, verifiable data and consistency across domains. That is how the model learns who the source is.
- Merge
Consolidated authority
SEO brings the click from the SERP; GEO brings the mention inside the answer. Both feed the same entity: Betclic.
- Output
Betting · SRIJ no.001
12 domains route to the sports betting licence, with mandatory disclosure on every page.
- Output
Casino · SRIJ no.004
7 domains route to the casino licence, with separate infrastructure per domain.
Consolidated authority
SEO brings the click from the SERP; GEO brings the mention inside the answer. Both feed the same entity: Betclic.
- SERP
- Classic organic position: a direct click through to the domain.
- GEO
- A mention inside the AI answer, where there are no longer 10 blue links.
- Entity
- The brand recognised as a licensed source in PT, not as an anonymous affiliate.
Four execution blocks
Four execution blocks, each with its own strategy.
Own the comparison SERPs with our own ranking and Betclic at the top.
- Target
- Bettor comparing operators before their first deposit.
- Intent
- Commercial · comparison and bonuses
- Page type
- Ranking + operator profile
- Success signal
- Top 3 for “best betting sites” and related terms.
Recurring editorial volume per matchweek, feeding internal links to block 1.
- Target
- Fan who follows matches, leagues and predictions.
- Intent
- Informational · matches, leagues and results
- Page type
- Editorial + matchweek hub
- Success signal
- Steady organic traffic outside of bonus season.
Isolated vertical, no crossover with betting: content per game and per provider.
- Target
- Casino player searching for titles and rules.
- Intent
- Commercial · specific game
- Page type
- Game hub + title profile
- Success signal
- Long-tail coverage of slots and table games.
Preserve existing history and authority, without forcing the pattern of the other blocks.
- Target
- Direct and brand traffic already present on the domain.
- Intent
- Brand · historical traffic
- Page type
- Dedicated landing page
- Success signal
- Maintain current rankings and redirect the right intent.
The 22 domains
Every page is one more conversion asset.
- apostasdesportivas.ptBetting
- apostasdesportivasonline.ptBetting
- freebets.ptBetting
- apostanofuturo.ptBetting
- betleaks.ptBetting
- shakesports.ptBetting
- palpiteiros.ptBetting
- palpitometro.ptBetting
- batalhadosbitaites.ptBetting
- vesteacamisola.ptBetting
- portugalmundial.ptBetting
- humantipster.comBetting
- everestcasino.ptCasino
- everestpoker.ptCasino
- ganharnocasino.ptCasino
- jogarcasinoonline.ptCasino
- shakecasino.ptCasino
- topcasino.ptCasino
- casino-tuga.comCasino
- betclick.ptException
- game-is-always-on.ptException
- gameisalwayson.ptException
Betclic vs. the competition
The licensed market all plays on the same board. The difference lies in what nobody owns.
| Criterion | Betclic | Betano | Solverde | ESC Online | LeBull |
|---|---|---|---|---|---|
| Official siteSRIJ-licensed brand domain | Has | Has | Has | Has | Has |
| Affiliate programmeAcquisition via third parties, cost per player | Has | Has | Has | Has | Has |
| Own affiliate sitesNetwork of domains owned by the operator | To implement | Does not have | Does not have | Does not have | Does not have |
| Top of the SERPs on their own turfRanking positions held by owned assets | To implement | Does not have | Does not have | Does not have | Does not have |
Four site types, 22 domains
Each block runs on its own site type. Click to see a preview of how it will look.
Illustrative content · final structure per domain
View full example →- ItemList + Review schema on the table
- Affiliate disclosure rendered server-side
- Routing to licence no.001
Ten business days, three stages
A fixed window, with go-live on day 10.
- Day 10
Network live, tracking active, baseline per domain.
- Day 30
Keyword coverage and first positions per block.
- Day 90
Steady referrals and conversion readout per licence.
What we measure
Because a strategy is only good if it comes with numbers in the end.
- 01
- Indexing and presence
- 02
- Organic visibility
- 03
- Referrals
- 04
- Conversion
Pages published and actually indexed, per domain and per block.
Search Console
Ranking keywords, average position and impressions per block and vertical.
Search Console + rank tracking
Outbound clicks from the 22 sites to Betclic, split by licence.
Analytics events · UTM per domain
Accounts created on Betclic attributed to our network of domains.
Attribution by campaign parameter
Baseline recorded on day 10 · readout per block and per licence from then on
Four non-negotiable rules
Applied across every domain, from day one.
Mandatory disclosure
Commercial content clearly identified on every page.
SRIJ operators only
No references to operators without a Portuguese licence.
Separate infra per domain
Independent hosting and ownership, with no shared footprint.
Connected via CRM/social
Routing through CRM and social, not through direct links.
The team
A small, senior team that builds, ranks and ships the whole network.
AI Engineer
Builds the GEO engine: structured data (Schema.org) and the automation that generates and maintains the 22-site network.
SEO / GEO Specialist
Keyword & entity strategy, rankings and AI-citation tracking across the three markets.
Content & Copy Creator (AI-assisted)
Editorial and landing copy across the network, produced with AI and human review.
Full-stack / Platform Developer
The build platform, templates, deploy and DNS per domain.
Compliance / QA
SRIJ disclosure, licensed-operator rules and pre go-live review.
Who does what
Ten business days only work with responsibilities locked down on both sides.
- 01Strategy and contentKeyword map, briefing and production per block.
- 02Build and infraTemplate, replication, DNS and hosting per domain.
- 03QA and legalDisclosure, SRIJ operators and pre go-live review.
- 04ReportingDaily checkpoint across the 10 days, weekly report afterwards.
- 01DNS and hosting accessPending
- 02Routing parameters per licencePending
In 10 business days, 22 positions all working towards the same goal.